Posted by Kutt Fornebu on 17. Mar 2017
Detoxing, composting, veganism, recycling, green architecture, voluntary simplicity: the interest for a greener lifestyle increases. Matrix Biolage R.A.W was launched to provide a natural alternative for the green generation.
Back to Nature
Ancient beauty rituals were known to be extremely sophisticated, and used natural products like honey, clay and stones. In recent decades, however, the beauty industry created the abundance of products and procedures containing heavy chemical ingredients. Now, more and more brands reinvented the essential beauty products with a simplified recipe, by emphasizing natural ingredients as a response to the growing ecological awareness in society. Nuts and essential oils, clay and other powerful formulas that are found in nature replaces silicone's, parabens and artificial colors. Homemade masks and organic spa from Grandma's old recipes is the inspiration behind his new Matrix Biolage R.A.W. A series of almost all natural hair care products, as well comes in recycled and biodegradable packaging. For over 25 years, Biolage been a revolutionary hair care with natural and botanical formulas that give professional results. Now the brand takes it a step further with Matrix Biolage R.A.W.
To create this concentrated natural series, Matrix its researchers created a stable form of pure, organic and ethical ingredients sourced from the four corners of the world. The rich lava camp comes from Morocco, the white bee wax from different countries in Africa, coriander from Bulgaria and yukka from the United States. And all the formulas are biodegradable.
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